Tech
Jon Iler
Agency veteran. Founder, entrepreneur, and bleeding-edge technology expert.
We do the senior work, get it shipped, and hand it to your team.
Three senior operators covering AI, marketing, and creative. We figure out what needs doing, do it with you, and hand it over when it's done.
We're the craftspeople behind Talaria.
Talaria is our product. The same three people who do your senior work also build and run it.
Three practices. One team.
Start with whichever one's most broken. We'll tell you if doing two at once actually makes sense.
Practice 01
AI that ships
Senior AI engineering for teams that have stalled at the demo stage. Agents, RAG, evals, and the boring infrastructure that keeps it running on Monday morning when you're not watching.
- Where AI helps and where it won't
- Agentic workflows, retrieval, and evals
- Hand-off, then retainer for maintenance
Practice 02
Marketing that works
Senior marketing people without the full-time CMO hire. We fix the story, get campaigns out the door, and hand your team something it can run.
- Story, positioning, and messaging
- Campaigns that turn into pipeline
- Hires, playbooks, and ongoing advice
Practice 03
Creative that sells
Senior creative direction without a whole department. Brand, packaging, campaigns, and the actual finished files at the end.
- Brand systems, packaging, and art direction
- Campaigns, video, web, and UI/UX
- AI workflows that keep the output high
Meet the team.
Three people doing the work. The same three people on your calls, in the work, and answering your email.
Marketing
Margaret Iler
Newhouse grad. Former Feedonomics Senior Director of Marketing.
Creative
Zach Siegel
Career CCO. Built Untitled Creative, now creative innovation at Paleovalley.
Three stages, and we don't drag any of them out.
It works the same whichever practice you start with. If stage one doesn't turn up anything worth doing, we'll tell you and stop there.
- 01Stage / Field
Walk the ground
We talk to the people doing the work, watch where the time actually goes, and come back with the realities of where we'd actually help, and where we wouldn't.
- 02Stage / Build
Build a real thing
Weeks, not quarters. We ship end to end inside your stack, your data, your CRM. Real code or real campaigns. Real users. Not a demo, not a deck.
- 03Stage / Handover
Hand it off, stay close
We pair with your team until they can extend it without us. From there, a small retainer keeps us in the loop for maintenance, advising, and the next hard call. New projects are hourly, and only when you want them.
Stuff people ask us.
Whichever one is more broken. Most engagements start with the practice that's blocking the others. AI work won't matter if you can't reach the people who'd buy it, marketing won't matter if the product can't deliver, and none of it matters if the brand doesn't make people want it. Talk to us and we'll tell you which one to pull first.
Yes. The same retainer model covers all three practices, scoped to what your team actually needs. We try not to spread thin though. Most engagements lead with one practice and bring in the others once the first one has traction.
Every practice runs on the same deal: $2,000/month. That covers everything day to day: maintenance, advice, the occasional fire. You only pay hourly when you want a project done. We don't box you in; cancel anytime with 30 days' notice.
Mid-market is our sweet spot. Series A through pre-IPO, anywhere there's a real workflow on the line and a team that can own the thing once it's built. We're not the right fit if you're pre-product and looking for someone to build your whole stack from scratch.
Yes, mutual NDA before we get into the weeds. We're also pretty quiet about who we work with. Most of our clients come from referrals, so we'd rather earn the next one than splash the last one across our homepage.
Get in touch
Got something that needs a senior set of hands? Let's poke at it.
Tell us where the challenge is. We'll come back within 48 hours and tell you which practice fits, what the first stage looks like, and whether we're the right people for the job.